The Challenge
UCSB Arts & Lectures needed a new website that could do justice to their ambitious programming while handling complex sales and technical requirements. The existing setup couldn't manage the nuances of their ticketing: student ID-based access, promo codes, layered on-sale statuses, and account-based availability all needed to work seamlessly together. On top of that, staff needed to be able to update event listings quickly and easily.
The Approach
Jixaw delivered a complete website redesign built on a customized Umbraco CMS, fully integrated with Tessitura and UCSB's student ID system. Key features included:
Custom Promo Codes: Seamless integration for targeted discounts across events and series.
Dynamic On-Sale Messaging: Real-time status updates and layered messaging so audiences always know exactly when and how to buy.
Account-Based Availability: Tailored ticket options for students, subscribers, and the general public, all managed automatically based on account type.
Streamlined Staff Tools: Staff can search, filter, and update event listings directly without logging into Tessitura, keeping the site current at the pace of a busy presenting organization.
The Outcome
The new website balanced front-end impact with back-end efficiency. Audiences of all ages and backgrounds can now easily explore events and purchase tickets on a visually striking, intuitive site. Staff can keep up with the pace of new and updated events without technical bottlenecks. And UCSB Arts & Lectures has a stable, scalable foundation that supports their mission and growing programming needs.
