The Challenge
The Public Theater was growing and so were the demands on their technology and operations. They needed a partner who could work alongside their team, not just hand off solutions and disappear. Their Tessitura systems required ongoing maintenance and enhancement, staff needed real-time technical support and training, business processes across departments weren't being used to their full potential, and their website needed an upgrade that would make ticketing, donations, and event discovery simpler for customers.
The Approach
Jixaw became a long-term technical and strategic partner for The Public, providing support across four key areas:
Systems & Technical Expertise: Ongoing support for Tessitura, databases, servers, security, and integrations with related applications, keeping everything running reliably behind the scenes.
Business Consulting: Strategic and operational guidance for marketing, development, finance, and IT teams, helping each department get more from the systems they already had.
User Training & Support: Targeted training for staff across departments, plus real-time technical assistance for business users so issues get resolved quickly and confidently.
Web Design & Development: A responsive, staff-friendly website integrated with Tessitura, with streamlined ticketing and donation processes, a modern CMS, and comprehensive staff training with user guides for all custom components.
The Outcome
The partnership has delivered both immediate results and lasting capability. The Public's website now gives patrons a clear, intuitive path to discover events, buy tickets, and make donations. Staff can manage content and keep the site current without needing technical expertise. Across the organization, departments are using their systems more effectively and with more confidence. With Jixaw's ongoing support, The Public Theater continues to build the technical and operational foundation its mission demands.
