The Challenge
Like many performing arts venues, the Eisemann Center was feeling pressure from shifting audience expectations and changing ticketing demands. Traditional approaches to event information and ticketing weren't keeping audiences engaged or maximizing revenue opportunities. They needed a website that could provide easy access to events on any device, offer flexible ticketing with seating customizations, support new revenue streams, and give staff a simple way to manage content, sales, and promotions, all without a complicated backend.
The Approach
Jixaw delivered a responsive, Tessitura-integrated website designed for flexibility and growth. Key features included:
Mobile-First Navigation: Optimized for phone, tablet, and desktop so visitors can easily find event information and ticketing options anywhere.
Dynamic Seating Tools: Custom rules within Tessitura enabled flexible seating configurations, ensuring a smooth experience for customers at every performance.
Streaming Integration: A self-managed video streaming system gave audiences the ability to enjoy performances online, opening a new revenue stream for the Center.
Custom CMS: Integrated with Tessitura and third-party sales platforms, the CMS supports dynamic performance displays and enables upselling for subscriptions and add-ons.
The Outcome
The redesigned website gave the Eisemann Center a digital presence that matches its reputation for excellence. Audiences now enjoy flexible options from in-person seating to streaming online. Staff can quickly update events, manage offers, and adapt to new programming needs. And revenue opportunities expanded through online add-ons, subscriptions, and streaming.
"In the world of project management, rarely do things go as expected nor without hiccups. That 'rare' actually happened. Smooth negotiation, smooth delivery, smooth product. Big thanks to the Jixaw team."
